New Look

I worked with New Look as the lead iOS developer to build an in-house Agile development team. Inheriting a live app built using RxSwift and the MVVM architecture, I helped the team:

• Devise a strategy for tackling technical debt whilst delivering new features and maintaining test coverage
• Reduce total lines of code by 35% and removed multiple external dependencies
• Improve the App Store rating from one star to over four stars
• Improve coding standards by conducting regular code reviews
• Leverage the coordinator pattern to simplify view controller management

The impact on the business being:

• a reduction of the average time taken to add new features
• an increase in purchase conversion rate
• an increase in average session length
• an increase in app performance